We nurture direct marketing communications professionals
Email Marketing & Marketing Automation With Brains
"Email Marketing and Marketing Automation" is a course provided by the ‘Beyondigital’ club and aims to train highly effective direct-marketing-communication personnel!
WHO IT'S FOR?
One methodology, a wide range of practical applications for the circles of influence
Small Business Owners and Solopreneurs
Digital and Direct Marketing Personnel
Retention, Success and Community
and Internal Operations
The worldview of ‘Beyondigital’ is simple: Today, communication serves as an essential strategic tool in shaping our worldview and the first-rate tool in an influencer's arsenal.
If you wish to succeed in marketing, you need to know how to communicate correctly.
If you want to motivate people effectively, you need to know how to communicate correctly. If you're going to drive a change, you need to know how to communicate correctly. If you want to raise capital for the sake of an enterprise, you need to know
how to communicate correctly. You get it, right?
A strategic approach, alongside the use of smart digital tools and automated marketing processes, will enable each of you to become reality designers and concept generators, driving towards achieving the desired goals in business and life in general.
The course is held over 4 sessions and a total of 20 academic hours and is a significant enrichment for every company and every professional who wishes to empower his capabilities arsenal and adapt to the current challenges.
The course is provided exclusevly at the Brain Embassy co-working compound and is first and foremost available to the Brains' community but will also be open to outside guests.
Next cycle starts at 23.03.20
20 hours 1,750 NIS
If you like a more intimate atmosphere, maximum attention
and don't have the patience for a course spread over a month, we understand this. Hence, we offer you a personalized course through a unique methodology. The course will be a day course and include three 4-hour sessions (a total of 15 academic hours). Sounds interesting? Contact us.
15 hours 1,250 NIS
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What We Cover?
Introduction to personal transformation and instilling a communication style that is aimed entirely towards achieving goals. Adaptation of influential and motivational thinking in a digital world of automated marketing.
Introduction to the ‘smoove’ marketing automation system.
WHAT YOU WILL MASTER
THE WORLD OF SOFT SKILLS
THE INFLUENTIAL PERSPECTIVE
INTRO TO SMOOVE
Strategic Email and SMS Marketing. Create the desired perception and new patterns of behavior among recipients that contribute to achieving the relevant business goals. Design personilized and
high envolvement marketing campigns easily, and efficiently in no time.
WHAT YOU WILL MASTER
DATA DRIVEN COMMUNICATION
CONTENT BASED ENGAGEMENT
SMART SMS CAMAPIGNS
Design landing pages, forms, and questionnaires for both WEB and MOBILE, at top-speed. Push towards effective engaging among target audiences. Make good use of digital tools on the company website and social networks. Be more attractive and aquire more relevant leads.
WHAT YOU WILL MASTER
LEAD GENERATION TOOLS
FORMS STRATEGY & DESIGN
INTRO TO AUTOMATION
Find us on Facebook
Understand the target audience decision-making path. Establish data and behavior based automated marketing processes throughout the customer’s decision-making journey. Connect direct marketing media tools to one optimal influence process.
WHAT YOU WILL MASTER
THE HUMAN JOURNEY
ADVANCED BILLING PROCESSES
PUTTING IT ALL TOGETHER
WHY IT IS SO SPECIAL?
Our Absolute Advantage
We learn to think in terms of perceptions, meanings and implications. We set a goal and set processes that will bring us to that goal. We apply a proactive method of propulsion to action and solve challenges of perception and behavior.
We learn how to control the communication process, how to lead and not be led.
Language creates reality and language is the most commonly used communication tool in our being. When using the language correctly, you can move mountains and in our case you can influence and motivate audiences to reach goals.
In our course we learn how to apply the principles of influence and persuasion in practice.
Direct communication requires knowledge and application of simple and effective technological tools. In the course we will practice smoove - a reliable and effective platform that will introduce us to the world of marketing automation.
This is how you get on the track of effective and efficient direct communication.
WE RUN ON SMOOVE
Our Trusted Campanion
That We Ppactice On
Frequently asked questions
Why learn e-mailing and marketing automation?
Today, it is apparent beyond doubt that e-mail is the single most effective marketing tool. Along with the implementation of marketing automation, every marketer, communication person, and professional obtain the most effective armament through which he can influence and move towards his goals wherever they are.To add a new question go to app settings and press "Manage Questions" button.
In what format is the course performed?
The course is held in a four, 4-hour sessions format (a total of approximately 21 academic hours) in a small class of up to 10 participants, and with personal guidance that is entirely practical. We learn and practice immediately.
How is the course unique?
The course includes "technical" knowledge of how to operate a system alongside a great deal of strategic expertise, the product of 12 years of experience in solving media strategic issues, and decision-making processes that the course lecturer brings with him. The strategic context makes the course unique in the landscape of e-mail and marketing automation studies.
What are the costs of the course?
The special price for the Brain Embassy community is 1650 NIS per participant. Two participants from the same company will receive a 20% discount on the total cost.
The full price for guests outside the Brains community is 2100 NIS.The cost of a private course of up to 2 participants over a single instance is 1100 NIS per participant.